0121 630 3221
 0730 648 4999

Privacy Policy

This privacy policy will explain how Heart of England First Aid Training Consultantcy Limited ("we", "us", "our") uses the personal data we collect from you when you use our websites ("www.heartofenglandfirstaidtraining.com" and "www.firstaid4farms.co.uk").

  1. What data do we collect?
  2. How do we collect your data?
  3. How will we use your data?
  4. How do we store your data?
  5. Payment Information
  6. Marketing
  7. What are your data protection rights?
  8. What are cookies?
  9. How do we use cookies?
  10. What types of cookies do we use?
  11. How to manage your cookies
  12. Privacy policies of other websites
  13. Changes to our privacy policy
  14. Data Protection Officer
  15. How to contact the appropriate authorities

What data do we collect?

Our Company collects the following data:

Personal Identification Information
  1. Your Name
  2. Your Email Address
  3. Your Employers' Name and Address
  4. Your Address
  5. Your Phone Number(s)
  6. Your Date of Birth
  7. Your IP Address
  8. Other information that is collected from us by Google Analytics can be found in Google's Privacy Policy.

How do we collect your data?

You directly provide us with most of the data we collect. We collect data and process data when you:

  • Visit our website.
  • Complete our "Contact Us" form to send us a message.
  • Voluntarily provide feedback to us using our "Testimonials" form.
  • Send details to us via our website, social media, email, phone, or in person when booking a course or otherwise using our services.
  • Complete paper forms before commencing a course.
  • Provide us with a form of ID to verify your details.
  • Use restricted services on our website(s) available via login portals, including login forms.
  • Become employed by us, or otherwise receive payment from us for your services to our company.

How will we use your data?

Our Company collects your data so that we can:
  • Deliver information about your course, including updates such as change of venue or cancellations where appropriate.
  • Deliver your course to you.
  • Respond to your enquiries when you contact us using our online forms, by phone, and/or by email.
  • Monitor internet traffic that attempts to use our system(s) in an unintended manner.
  • Create an online staff profile to enable you to use our staff portals, where applicable.
  • Improve our online services.

We will share your data with the following indiviudals/organisations
  • Qualifications Network (We will share your information with our awarding body when you complete a course to award you with your qualification).

How do we store your data?

We securely store your data at Heart of England First Aid Training, Wassell Grove Business Centre, Wassel Grove Lane, Hagley, Stourbridge, DY9 9JH in a secure cabinet. And at Kemp House, 152 - 160 City Road, London, EC1V 2NX on secured servers using powerful encryption methods.

Your name and employers' name will be kept on secure servers that are owned and operated by Krystal Hosting Ltd, and rented by Steve Jones Website Development (webmaster). You can find more information about server security here.

We will keep your personal information for 5 years, or until you request that it is deleted, or as long as required by law (Please note that information that is required by law cannot be deleted). Once this time period has expired, we will delete your data by removing your contact details or database entries from any electronic storage and backups, and by destroying paper forms.

Payment Information


We use Stripe to process payments that we accept online.

This means that, while you will enter your payment details on our website, we do not store or process any of your details on our website. Your details are stored and processed by Stripe. This process is seemless for you and you will not be required to go to another website to complete payments as we handle the entire process on our website.

When your payment is processed by Stripe it generates something called a payment indentifier (payment ID), we will store this payment ID in an encrypted form on our servers as proof of your payment and to process any refunds back to you.


We will process refunds back to your original payment method, this is to ensure that only the original customer is paid to reduce the risk of any financial fraud.

If your payment cannot be refunded to your original payment method, for example, if the linked bank account is no longer accessible then please get in touch as soon as possible so that we can arrange a refund using an alternative method. Proof of payment will be required.


We will use your email address to deliver content in the form of a newsletter when you opt in to such a service. You are able to opt out of marketing communications by getting in touch.

What are your data protection rights?

Your data protection rights are enshrined in law, in the UK this law is the Data Protection Act 2018 and is commonly referred to now as the General Data Protection Rights ("GDPR").

We have detailed your rights briefly below, and the GDPR link above will give you the full details about GDPR. As well as these, we have also provided an Easy-Read PDF document from Easy Read Online which you can access by clicking this link.

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  1. The right to access – You have the right to request copies of your personal data from us. We may charge you a small fee for this service.
  2. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to ask us to complete the information you believe is incomplete.
  3. The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  4. The right to restrict processing – You have the right to ask us to restrict the processing of your personal data, under certain conditions.
  5. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
  6. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one calendar month to respond to you. If you would like to exercise any of these rights, please contact using any of the following methods:

  • Email us by using our contact form
  • Call us: +44 (0)7306 484 999
  • Write to us:

    Heart of England First Aid Training
    Wassell Grove Business Centre
    Wassell Grove Lane
    West Midlands
    DY9 9JH


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit allaboutcookies.org.

How do we use cookies?

We use cookies in different ways depending on how you use our website, including:

  • Understanding how you use our website, and;
  • Understanding who is using our website, and;
  • Remembering your choices about cookies, and;
  • Enabling you to use our staff portal (where applicable).

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Functionality – We use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and what location you are in. A mix of first-party and third-party cookies are used.

Our functionality cookies are essential to running our website, therefore, you cannot opt-out. If you do not agree to allow us to use these cookies then please leave our site immediately.

Analytics - We use analytics cookies to track when our site is used, from where it is accessed, for how long users stay, and how many pages users visit. These analytics cookies are delivered by Google Analytics.

Analytics cookies are turned off by default. We would appreciate it if you allowed us to use these cookies by enabling them below. The data provided by analytical cookies allows us to determine where best to market our services.

If you choose to opt-in to analytical cookies, please read Google's Privacy Policy.

How to manage cookies

You can set your browser not to accept cookies, and the allaboutcookies.org website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Opt-in to anayltical cookies?